PENGEMBANGAN KELEMBAGAAN PEMASARAN GARAM RAKYAT (Studi Kasus di Desa Lembung, Kecamatan Galis, Kabupaten Pamekasan)

ABSTRACT
The purpose of the research to determine institutional and marketing channel, marketing margins, farmer’s share, and market integration in the salt marketing. The research is located in the village of Lembung, District Galis, Pamekasan. Analysis method of this research are descriptive analysis, marketing analysis, and analysis of market integration. The result shows institution has traditional marketing with 2 marketing channels. They are long channel (through wholesalers) and short channel (without going through wholesalers). If we get information from total margin and amount of farmer’s share, second channel is more efficient than first channel, because total margin of second channel is less than first channel and has more farmer’s share. The value of Integration Market Connection shows salt quality grade 1 and salt quality grade 3 have lower levels of market integration, with IMC value are respectively 1.599, 1.589 (IMC>1). Salt quality grade 2 has a high level of market integration because the value of IMC are -2.383 (IMC<1).
Keywords: Development, Marketing, Salt

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