PENGARUH BUDAYA ORGANISASI DAN TEKNOLOGI INFORMASI TERHADAP STRATEGI BERSAING DAN KINERJA PERUSAHAAN (Studi pada Perusahaan Kecil dan Menengah: Makanan dan Minuman di Jawa Timur) (THE EFFECT ORGANIZATIONAL CULTURE AND INFORMATION TECHNOLOGY TOWARD COMPETITIVE STRATEGY AND COMPANY PERFORMANCE (Case study of East Java SMEs: Food and Beverage Industry))

Penelitian ini bertujuan menganalisis pengaruh budaya organisasi, teknologi informasi terhadap strategi bersaing dan kinerja perusahaan. Penelitian ini menggunakan 143 sampel pemilik perusahaan kecil dan menengah di Surabaya, Malang dan Kediri dengan menggunakan teknik random sampling. Hasil penelitian menunjukkan bahwa budaya organisasi berpengaruh tidak signifikan terhadap strategi bersaing dan berpengaruh signifikan terhadap kinerja perusahaan. Teknologi informasi berpengaruh signifikan terhadap strategi bersaing dan kinerja perusahaan. Strategi bersaing berpengaruh signifikan terhadap kinerja perusahaan

 

This research aimesd to analyze the influence of organization culture, and information technology toward the competitive strategy and company performance. This research used 143 samples of the owner of Small and Medium-Size Enterprises in three areas; Surabaya; Malang; and Kediri by using random sampling technique. This analysis used Structural Eqution Modelling (SEM) to examine the model of relationship among variables. The result of this research showed that organization culture influenced insignificance toward the competitive strategy and influenced toward company performance.. Information technology influenced significantly toward the competitive strategy and company performance. Competitive strategy influenced significantly toward company performance.

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