Penerapan Quality Function Deployment (QFD) Untuk Perencanaan dan Pengembangan Produk Olahan Wortel (Implementation Of Quality Function Deployment (QFD ) for Planning and Development Of Carrots Processing Product)

Hasil pertanian wortel menjadi salah satu komoditas unggulan di Kota Batu Jawa Timur. Sebagai komoditas unggulan hasil pertanian wortel biasanya dijual langsung kepada pembeli/tengkulak yang memiliki daya tawar yang sangat besar atas harga. Ketika panen raya harga wortel seringkali jatuh. Untuk meningkatkan nilai tambah hasil pertanian wortel sehingga petani wortel memiliki daya tawar yang lebih tinggi perlu dilakukan product upgrading. Proses product upgrading dilakukan dengan menciptakan produk-produk olahan wortel. Produk-produk olahan wortel saat ini sangat sulit ditemui di pasaran. Oleh karena itu diperlukan suatu metode untuk menentukan dan mengembangakan produk olahan wortel yang sesuai dengan keinginan konsumen. Metode Quality Function Deployment (QFD) memiliki tahapan-tahapan yang lengkap untuk   proses   perencanaan dan   pengembangan produk   olahan wortel. Proses perencanaan dan pengembangan produk olahan wortel juga meliputi tahapan-tahapan perencanaan dan pengembangan kemasan produk jika diperlukan.

Carrots are agricultural products that become one of the leading commodities in Batu, East Java. The carrots are usually sold directly to buyers who have enormous bargaining power over the price. The price has fallen in harvest season. To increase the added value of the carrot so that the carrot farmers have a higher bargaining power need product upgrading. Product upgrading process is done by creating carrot based products. Carrots based products are currently very difficult to find in the market. It is necessary to apply a method to define and develop the appropriate carrot based products based on customer requirements. Quality Function Deployment (QFD) is a method that has complete steps for the planning and development of carrot based products. The planning and development of carrot based products also include the stages of planning and development of the product packaging if required.

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